Pepsi Mexico hired Faisy, a national TV host to create content for their Social Media platforms during Superbowl XLIX. Faisy was meant to be a regular tourist on Arizona during the week prior to Superbowl XLIX. Along him, the production crew (2 people, me included) acted as his friends and entourage.

 

The goal was to produce several clips on a daily basis to show how a group of friends experience the superbowl. In order to achieve this, we were required to shoot and edit videos on the go, uploading them to Pepsi's social media almost immediately after they were shot. 

 

The content was not supposed to be exclusively of football. We should go to museums, historical sites, and popular locations, since the overall concept was that of a group of friends traveling to Arizona, and having fun.

 

We created an average of four videos per day, using mobile phones as our main recording -and editing- device. This is an example of one creative idea I pitched, that we produced.